Vijay Valluvan

I’m Vijay, a fashion, lifestyle and UGC creator who’s passionate about making everyday moments look stylish, authentic, and fun. My specialty is creating scroll stopping short-form content from GRWM transitions and outfit inspiration to lifestyle product storytelling that feels natural and relatable. I love showing how products fit seamlessly into daily routines while keeping the vibe fresh, engaging, and aesthetic. What also sets me apart is representation I bring the perspective of a South Asian male creator, a voice that’s still underrepresented in fashion and lifestyle content. My goal is to create content that not only resonates with audiences but also helps brands connect with new communities through authentic storytelling. With a mix of creativity, attention to detail, and a natural on-camera presence, I make content that inspires, engages, and drives results.