Emma Midhel

I create relatable, high-quality user-generated content that helps beauty, personal care and lifestyle brands connect with people in a real and meaningful way. My videos blend authentic storytelling with aesthetic visuals: from skincare routines and product demos to wellness habits and everyday moments that feel genuine and effortless. My approach is simple: keep it real, keep it engaging, and create content that people actually want to watch. I focus on natural light, clean visuals and storytelling that feels personal while still driving results for brands. My content has reached millions of viewers, with my top video hitting 6.2M views, 1.3M likes, 52K saves and 32K shares, plus 41.35% of viewers watching until the end. That post alone brought in 1,847 new followers, and my other videos have reached up to 5.9M views with strong watch-through rates of 42.43%. I’m proud of the results I’ve achieved, but what matters most to me is creating content that feels honest and builds trust. Whether I’m sharing a new beauty product or a cozy morning routine, my goal is to make every piece of content feel authentic, relatable and worth watching.